We made a commitment that we were going to spread the word about the Erie lawyers at Purchase, George & Murphey, P.C. in a way that was (1) effective; (2) ethical; and (3) helpful. We were convinced that traditional injury lawyer advertising, with lawyers hollering about how aggressive they are; how much money they’ll get you; or how much they care, was effective but highly hurtful. We thought it hurt the image of lawyers in the public and we thought it hurt our clients by tainting jury pools to believe that injured people who sue are just trying to make a quick and undeserved buck.
Many accident lawyers who advertise with the traditional method don’t care about juries. Those lawyers are the ones who don’t try cases. All they care about is getting the case in the door and settling.
At Purchase, George & Murphey, P.C., we try to settle our cases, too. But we believe that it’s absolutely critical to make sure that insurance companies know that we’ll try cases if we’re to get full value for our clients. This requires that we try cases from time to time. And if you’re going to try cases, you can’t be an advertising lawyer famous for standing in front of a screen with dollar bills floating all around screaming “We’ll get money for you!!!!”
So, we’re following a different path. We’ve committed to marketing through education. Our philosophy is that the more people know about the world of personal injury, the more likely they are to choose Purchase, George & Murphey, P.C. as their Pennsylvania injury lawyers.